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New packaging highlights the brand’s botanical ingredients and holistic approach, says Founder Ameka Coleman.
Strands of Faith has rebranded with a new logo and enhanced packaging to better highlight the company’s botanically powered ingredients such as kukui, babassu, baobab, fenugreek, amla and hibiscus.
Strands of Faith is hosting a live rebrand event July 8 at 7 PM CST on YouTube.
“We are excited to embark on this new chapter,” said Ameka Coleman, founder and CEO of Strands of Faith. “Our rebrand is not just a change in appearance but a renewed commitment to our holistic approach to healthy hair.”
With a background in microbiology and clinical research, in 2018, Coleman developed a proprietary line of formulas that moisturize and hydrate textured hair. Coleman’s formulas are free from sulfates, silicones, parabens, mineral oil, phthalates and paraffin.
Coleman says her brand exists to encourage the textured-hair woman.
“A woman’s hair often impacts her self-esteem and studies show that women with textured hair, among other things, are twice as likely to experience microaggressions in the workplace,” said Coleman. “Strands of Faith believes all strands should be celebrated. Thus, we want to daily affirm the girls and women (and boys and men) who use our products and remind them that they and their hair are beautiful.”
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